{"product_id":"fight-the-average-eng","title":"Fight The Average","description":"\u003cp\u003e\u003cstrong\u003eStep 1: Grab this book. Nice. Are you tired of blending into the crowd, or afraid of getting lost in it? Awesome. \u003cbr\u003eStep 2: Buy this book. Or read it right there in the store—but that might not be very practical.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eIn a world where mediocrity has become the norm, having a distinct identity is essential.\u003cbr\u003e\u003cem\u003eFight The Average\u003c\/em\u003e is a powerful manifesto against the ordinary. Dries \u0026amp;Yuri reveal their no-nonsense approach to building exceptional brands.With practical tips and inspiring stories, they help brands, companies, and entrepreneurs stand out from the competition and win their customers' hearts.\u003c\/p\u003e \u003cp\u003eThis is the wake-up call your brand needs.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cem\u003e'If only every entrepreneur had access to the knowledge and expertise of Dries \u0026amp; Yuri.'\u003c\/em\u003e \u003cbr\u003e- Kimberly Rooijakkers | CEO Boardwalk Hotel Aruba\u003c\/p\u003e \u003cp\u003e\u003cem\u003e'Fight The Average doesn't just help you create a brand - it makes your brand stick. Not for the hesitant, but for entrepreneurs who dare to make bold choices and go all in.'\u003c\/em\u003e \u003cbr\u003e- Jan Verlinden | Chief Lemonade Maker and author of \u003cem\u003eDe Ritchie Story\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003e'Fight The Average is a breath of fresh air in a world full of AI-generated drivel and copy-paste brands. Dries \u0026amp; Yuri show that brands truly shine when they dare to be different.'\u003c\/em\u003e \u003cbr\u003e- Clo Willaerts | keynote speaker, author and trainer\u003c\/p\u003e \u003cp\u003e\u003cem\u003e'Fight The Average is a sharp reminder that growth doesn't come from optimizing what's comfortable, but from questioning what's normal. It challenged several assumptions I didn't even realize I had, and that's exactly why it's valuable.'\u003c\/em\u003e \u003cbr\u003e- Jeroen DeWit | CEO \u0026amp; Co-founder Teamleader\u003c\/p\u003e \u003cp\u003e\u003cem\u003e'This is the shot of courage every entrepreneur needs to stand out from the rest.'\u003c\/em\u003e \u003cbr\u003e- Eline De Munck | Founder Odette Lunettes\u003c\/p\u003e","brand":"Boekie.nl","offers":[{"title":"Default Title","offer_id":56459313676553,"sku":null,"price":34.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/3685\/0953\/files\/Fight-The-Average-boek-cover-9789059962217.jpg?v=1782338813","url":"https:\/\/boekie.nl\/products\/fight-the-average-eng","provider":"Boekie.nl","version":"1.0","type":"link"}